wayfinding

Creating brand experience is all about making users and guests feel at home in your building, and easy navigation is the best way to start! If you like the ‘vibe’ in a particular setting, chances are you’ll quickly take to the brand as well. At DsignMarking, this is what we do best: we use tools such as typefaces and colour – which play a key role in readability and functionality – methodically, professionally, and backed by years of experience.

Concept

‘Think before you act’ may sound like a no-brainer, but they really are words of wisdom. Think about the architect’s vision and about the crowds of people who move through the building every day, and put yourself in the shoes of your guests and users. If you learn about the limited mobility of, say, hospital visitors and all they have to endure, you’ll realize the importance of installing an ostensibly simple little sign. This awareness makes a difference: the difference between an already distressed guest who is overwhelmed by the building’s layout and the person who found their way around pretty easily.

Design

Once the conceptual stage is completed, it’s the designers’ turn. They know everything about typefaces and colour, functionality and aesthetics. They know that a sign on the wall in one of the hallways must meet different criteria than a sign in the atrium. For some clients we incorporate their existing branding into their routing system, while for other projects we create an all-new look and feel. But in all cases, we check the design against the original concept.

Implementation

The success of any project depends on the implementation process. Our congenial and punctual technicians comply with the highest standards of cleanliness and always leave behind an impeccably clean workplace. You will be able to identify our people by their DsignMarking-branded workwear. We use state-of-the-art techniques. For example, in order to use the same height across the entire length of a hallway, we use a laser line instead of having to take measurements each time, thereby avoiding misalignment. This is just one of the many different ways in which we innovate, every day.

Alles wat wij ontwerpen en produceren is maatwerk. Staat jouw oplossing hier niet tussen? Neem gerust contact met ons op voor duizend-en-één andere mogelijkheden op maat.

Custom made

We design and produce everything to order. We translate ideas into solutions that are right for your brand or organization – you will find some examples below. If you don’t see the solution you’re looking for here, feel free to contact us to learn more about our customized solutions. 

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Contact

Hangarweg 2
2241 TZ  Wassenaar
The Netherlands

+31 70 511 9999
info@dsignmarking.nl