WHERE BRANDING MEETS REALITY

We develop branding, signing, and wayfinding for companies that think big.

AON office

You can only succeed in building long-term customer loyalty if all elements of a brand are in sync. Not just online, but offline as well. That’s where we come in.

Your brand in physical spaces

DsignMarking combines advice with high-end design to make brands shine where it truly matters. Whether it’s branding, signing or wayfinding, we ensure that every interaction with your brand leaves a lasting impression.

The Essentials

Branding, Signing and Wayfinding

By aligning the following elements effectively, your brand will become the asset it can be. Not just online, but offline as well.

Whether it's indoors or outside, we bring your brand to life everywhere through impactful and connecting physical experiences. Don’t have a strong visual identity just yet? In that case we start from scratch, working with you to develop the perfect branding.

Signing involves creating striking and inspiring visual elements that physically represent your brand in offices, stores and other spaces, providing the reassurance needed for a positive brand experience.

This is the most practical component of our services: with clear and intuitive wayfinding, DsignMarking ensures that visitors feel at home and can find their way in complex environments.

Projects

For these projects, we combine industrial design with (for instance) digital technologies, architecture, or other disciplines to create solutions that fall outside the usual categories. Notable examples: the unique windscreen for Royal Flora Holland or the digital installation we developed for Nespresso.

Discuss your project with DsignMarking?

Schedule an appointment with us today.

40 years of experience

Our work

Need some examples? Here are some of the projects DsignMarking has worked on recently.

Essent - Den Bosch
Honeywell - United Kingdom
Uber - Amsterdam
Europlaza- Amsterdam
Roche - Woerden
Victory Boogie Woogietunnel - Den Haag
Royal FloraHolland - Aalsmeer
Danone - Rijswijk
Fourthline
Flint - Amersfoort
AON - Eindhoven
The Cloud People - Amsterdam
HMC - Den Haag
Vorige slide
Volgende slide

Want to work on these kinds of projects?
View all our jobs here

About us

A bold approach to branding

What started nearly forty years ago as a lettering company is now a leader in branding physical spaces. We leverage our knowledge and experience to develop the bold yet well-considered ideas you need to get your brand to the next level.

Frequently asked questions

DsignMarking primarily works with large companies and multinationals seeking comprehensive and high-quality branding solutions. We have experience collaborating with various departments within these organizations, including procurement, marketing, facilities, and executive teams. Our expertise enables us to provide strategic input and manage projects from start to finish. We understand the nuances of brand management and ensure that our clients' brand identities are consistently and powerfully communicated in all physical spaces.

DsignMarking develops branding, signing, and wayfinding for companies that dare to dream big, not just for companies that are already big. Meaning that yes: we definitely work with SMEs as well. Additionally, we understand the unique needs and challenges of Dutch SMEs and we always make sure our solutions are well-suited to meet them.

Our approach focuses on completely relieving our clients of any concerns, with professionalism and creativity at the forefront. We begin with a thorough analysis of your brand and needs, followed by tailored strategic advice. Our creative team then develops visual concepts that perfectly match your brand identity. Once approved, we ensure a seamless implementation of these concepts, from production to installation. DSIGNMARKING’s great strength is our versatility: we expertly integrate various branding elements while keeping the big picture and key objectives firmly in sight.

Signing and wayfinding are both crucial components of our services, but they have different goals and applications. Signing focuses on creating visual elements that enhance brand identity and improve the aesthetics of a space. This includes logos, murals, and other striking visual communications that strengthen the brand experience.

 

Wayfinding, on the other hand, involves designing navigation systems that help visitors find their way in complex environments such as offices, hospitals, or distribution centers. The goal of wayfinding is functional and practical: ensuring that people can move efficiently and without confusion from point A to point B. This includes signage, maps, and other tools that facilitate orientation.

 

In short, signing is about visual brand enhancement, while wayfinding is about functional navigation and usability. Both are essential for a coherent and effective brand experience in physical spaces.

Touchpoints are the moments where customers come into contact with your brand, both directly and indirectly. In the context of branding in physical spaces, these include signage, office design, visual communication on walls, and the reception area. These touchpoints are crucial because they contribute to the overall brand experience and ensure consistency in your identity as a company. By carefully designing and implementing these elements, we ensure that your brand is strong and easy to interact with.

The duration of a project at DSIGNMARKING can vary depending on the scope and complexity of the assignment. An average project, from concept and strategy development to final implementation and delivery, typically takes between six weeks and three months. We ensure that each project is thoroughly planned and executed to guarantee that we meet deadlines while delivering quality. Of course, a degree of flexibility allows us to make adjustments during the process if they are needed.

Discuss your project with DsignMarking?

Schedule an appointment with us today.