In London, Nespresso replaced static POS material with an elegant, window-filling digital solution. With optimal visibility from near and far, but also on the inside of this flagship store and seamlessly integrated within the technical and architectural conditions. This project was executed by DsignMarking on Regent Street in London.
View
A digital experience What else?
A digital taste of Nespresso
Client
Nespresso
Industries
- Retail
Expertise
- Signing
- Branding
Solution
A fully rotatable and height-adjustable digital wall keeps the technology behind the scenes accessible. The steel structure supports 16 screens with a total weight of approximately 1,000 kilograms, elegantly executed and matching the store experience. The interior and walls are seamlessly finished, with a removable LED DsignFrame for static communication. Each screen has full HD resolution and its own content player, together forming an 8K composition. High-brightness Dynascan screens guarantee optimal visibility, even in bright sunlight.
Interaction between digital and physical design
DsignMarking led the entire project, from design and production to installation. From the wall finish with MDF and rosewood panels to the structural pivot, where Moodmedia Netherlands ensured player synchronization, web-based content updates, and maintenance. It is especially the cohesion between digital and static experiences that makes this project a success we are proud of.
