CBS

Centraal Bureau voor de Statistiek

DsignMarking realizes branding and signage for CBS in Heerlen and The Hague: recognizable, inspiring, and architecturally integrated work environments.

A renewed work environment

The Statistics Netherlands (CBS) wanted to arrange branding and signage for their renewed work environment at their offices in Heerlen and The Hague. DsignMarking was selected for this purpose and won the tender for the graphic layer. DsignMarking handled the entire process with its sister company DsignBranding: from design to execution.

Based on the interior design by Chris Pachen and the CBS house style manual, we translated this into the graphic layer and a signing manual for concrete applications in the various spaces. This includes wall graphics for walls and glass walls, LED light advertisements, and wrapping lockers, among others.

Client

Statistics Netherlands CBS

Industries

Government

Expertise

Signing
Wayfinding
Branding

Geometric pattern with triangular cutouts on a black wall, mirrored on a glass surface, creating a modern, abstract design.

Modern conference room with curved wooden tables, black chairs, a large screen displaying a building, and patterned wall decor.

Design and creation

For each department, stock images have been collected that align with their activities, such as finance and trade. These images formed the basis for a recognizable and thematic look for each floor. In consultation with CBS and the architect, it was determined how these images best came to life on walls, in corridors, and on the lockers. The pattern we developed and the graphic translation really brought the architectural concept to life.

Collaboration and process

CBS has a clear vision but offers room to think along about image selection and graphic implementation. This creative freedom is essential to create a work environment that is both functional and inspiring, and enhances the organization's identity. The close collaboration between the client, architect, and DsignMarking results in a strong and cohesive end result.

The result

A renewed work environment in which branding and signage fully integrate with the architecture. Each department is recognizable, visually distinctive, and in line with CBS's identity. An environment that inspires, functions well, and presents the organization in a consistent manner.

A modern office door with a glass panel featuring a geometric pattern and a digital display mounted on the wood-paneled wall beside it.

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